SLN Bad Press Diagnostics COMING SOON!

Bad press victims might consider characters such as the fictional Rita Skeeter, reporter for the Daily Prophet in the Harry Potter series, alive and real. Skeeter is known to generate stories that are factually accurate, but misleading to readers. We think J.K. Rolling did a fine job exaggerating a character that’s probably as old as ink and paper.

According to Edelman, the world’s largest public relations firm, global media trust dropped in 2014. The firm’s Trust Barometer is an annual global exploration of trust in enterprise and business.

The 2014 survey included 33,000 people (27,000 general public and 6,000 informed public respondents) in 27 markets around the world on their trust in institutions, credible sources/channels and specific issues and perceptions impacting trust in business and government. The findings:

  • Global trust in the media diverts to 2010 levels; nearly 80% of countries report trusting the media less over the last year.
    • Total trust in the media dropped from 57% to 52 % from 2013 to 2014.
      • Those that trust the media “a great deal” dropped from 17% to 16% from 2013 to 2014.

The latest Gallup annual Governance survey shows most Americans don’t trust the media:

  • 55 percent don’t have very much, or no confidence at all, in the accuracy of the mass media.
  • Only 44 percent of Americans have a great deal or fair amount of trust and confidence in the mass media.
  • In 2013, American’s confidence in the media fell to an all-time low.
    • Americans have consistently been more distrusting than trusting of the media each year since 2007.

Staffers at The Silver Lining News know that oversights and unintentional mistakes happen (what pessimists label as excuses.) But we also believe the media should be accountable to the fourth estate ideals of accuracy, thoroughness and truthfulness.

With that, we offer SLN Bad Press Diagnostics; an in-depth second analysis that could result in a redemptive angle on a poorly-executed report.

There’s no tongue-in-cheek intended here: if you believe you were misquoted or misrepresented in a published story, had your press release mishandled, or you’re a party in some other publishing fiasco, we would welcome the opportunity to identify the problem and offer another objective opinion. We may discover something that was overlooked. Contact us so we can discuss our process with you.

In the meantime, here’s the bad press silver lining:
The fact people are thinking and talking about you at all means that you matter.