Have you built a strong brand on a buzzword, something so meaningful and powerful to your business that it is your business’ north star? There are entrepreneurs doing just that with the silver lining idiom, and infusing it into their purpose, principles and business processes. From shoe soles to catering services, we visit with unlikely business types to have an association with silver linings. Click Silver Lining Branding to learn how their silver linings have built their businesses and fueled their success stories.

Each year, see the business we recognize as the SLN Business of the Year